Kia Unveils the Next-Generation Sorento: A Perfect Blend of Modern Design and Performance


Kia, a leading name in the automotive industry, has officially unveiled the highly anticipated fourth-generation Sorento, aptly named “The New Sorento.” With its groundbreaking design philosophy, “Opposites United,” the new model promises to redefine the mid-size SUV segment. Boasting a futuristic boldness and a harmonious blend of elegance and strength, the exterior reflects a confident, forward-thinking SUV. Let’s delve into the details of this exciting release and explore what makes The New Sorento a must-have for SUV enthusiasts.

Inspired by ‘Opposites United’ Design Philosophy

Kia’s brand design philosophy, “Opposites United,” served as the guiding inspiration behind The New Sorento’s revolutionary design. Emphasizing the key element, ‘Bold for Nature,’ the SUV showcases a future-oriented, multi-faceted design that exudes sophistication and strength simultaneously. From the patterned radiator grille to the signature star map lighting and contemporary alloy wheels, every aspect reflects Kia’s commitment to setting new standards in the automotive industry.

Boundless Elegance in the Interior

The interior of The New Sorento encapsulates the theme of ‘Borderless Wideness,’ featuring a horizontal layout that emphasizes spaciousness. The centerpiece is the panoramic curved display that seamlessly integrates a 12.3-inch cluster and infotainment system, providing a unified and immersive driving experience. In addition, the center console features a fingerprint authentication system, allowing for convenient vehicle start-up, payment, and valet mode activation.

Cutting-Edge Technology and Comfort

Kia has left no stone unturned in enhancing the comfort and driving experience of The New Sorento. The model incorporates next-generation features, including the ccNC infotainment system, which displays a wide range of information in a cohesive manner. Furthermore, the climate and infotainment systems are effortlessly controlled through the intuitive and futuristic switchgear, providing drivers with a driver-centric environment.

Variety in Trim and Color Options

The New Sorento is available in five different exterior colors, including Intersellar Gray, Cityscape Green, and Volcanic Sand Brown, among others. Inside, customers can choose from three interior color options, adding a personal touch to their driving experience.

Release Schedule and Pricing

Kia has planned a staggered release for the gasoline and diesel models and the hybrid 4WD model, with prices set to be revealed in mid-August. The hybrid 2WD model will be launched after receiving certification for eco-friendly car tax benefits, allowing eco-conscious customers to enjoy additional advantages.


The New Sorento is a testament to Kia’s commitment to pushing the boundaries of design and performance in the SUV segment. With its visionary ‘Opposites United’ design philosophy, the model delivers a striking combination of boldness and elegance, captivating the hearts of car enthusiasts worldwide. The futuristic interior, cutting-edge technology, and comfort-focused features make The New Sorento a must-have for those seeking a modern and dynamic driving experience. As the release date approaches, excitement builds among Kia fans and car enthusiasts alike, eager to embrace the new era of SUV driving with The New Sorento.